VP records has proudly announced their latest endeavor with Apple Music for its own specially curated playlists. VP will be providing dedicated playlist geared towards your interests and hopefully introduce music lovers to some new tracks while creating a more intimate connection through their carefully crafted lists.
The Apple Music playlists personally curated by VP Records A&Rs, artists and other personalities include “Dancehall Fyah” and “Hot Yah Now” with some of the most current and hyped up dancehall, soca and reggae music. As well as “Reggae Run” with the latest, contemporary and rare Reggae tracks to add to your collection. As streaming services have become music lovers go-to for new music discovery, VP Records, the world’s largest reggae music and distribution company, aims to offer something exciting and new as your trusted playlists.
“We are really thrilled to have the opportunity to work with Apple to be a voice for reggae and Caribbean music on Apple Music. We’re actively working with curators, which will include everybody from guests artists & DJs to our very own veteran A&Rs, as well as influencers in the industry. The idea is simply to offer a selection of playlists that will exhibit the diversity and history that exists in the genre. We also hope to provide more exposure to the all artists who are working so hard to expand the music’s reach worldwide.” – Randy Chin, VP Records