Jamaican reggae artiste Chronixx has been selected to be the new face of the Adidas Spring Summer 2017 collection.
The line celebrates the parallels between British casual and Jamaican reggae culture according to the popular sportswear brand.
The collection is a mix of classic tracksuits, soccer-ready sneakers, and traditional military styles.
The SS17 collection limited drop will be available on March 17 and the full collection on March 24 at select retailers globally and online Adidas.com
Chronixx recently performed on The Tonight Show Starring Jimmy Fallon wearing adidas SPEZIAL SS17.
The video below by Adidas offers a first look at the new adidas SPEZIAL collection, in the form of a 5 minute film featuring Chronixx, shot between Kingston, Jamaica, and Lancashire, UK.