Recording artiste Iba Mahr says the addition of top-flight dancehall artiste Popcaan to the line-up for this Sunday's Sound Di Alarm has lifted the show to new heights.
"Over the years, we have been seen as a reggae festival, but with artistes like Popcaan added, it shows that Sound Di Alarm is a complete music experience," Iba Mahr said.
The Tru Juice-sponsored event has become one of the most anticipated annual music and cultural festivals. The show, which will be held at the Dinthill Sports Complex in Linstead, St Catherine, and which is used to raised funds for the Linstead Hospital, began as a small community party.
"We look forward to giving back to Linstead Hospital every year with this event. Already, hundreds of thousands of dollars has been given to repair parts of the accident and emergency building, and with the continued support from the patrons, we can give even more cash to the hospital next year," Iba Mahr said.
Sound The Alarm will feature performances from artistes like Capleton, Sizzle, Bugle, Coco Tea, Junior Reid, Freddie McGregor, Luciano, Luthan Fyah, Warrior King, Iba Mahr, Chuck Fenda, Turbulence, and I Wayne.
"We are excited about the mix of artistes that have lent their support for this worthy cause," Iba Mahr said.